Introducing our Business Model Innovation Workshop
If you are a CEO, MD, Department Head, Business Unit Manager, you no doubt will want to ensure you and your team are well positioned to build a future based business. Our third industrial revolution, the Digital Revolution, is changing many business markets substantially. In fact, we are finding that executives are not spending enough of their time designing their future business amidst this change. Finding ways to continue to grow and insulate from disruptors is just one part of it. Building more strategic leadership capability into your teams is essential. Many teams need help to innovate their businesses for the future. One way to do this is to attend one of our 1-day workshop programs engineered to get employees thinking differently, to come up with new ways to grow. To innovate their business and revenue models. Using a game based approach, we run the workshop to familiarise attendees with our business model innovation frameworks so that they can continue to use the tools when back in their workplaces. The tools give them insights into how to think more strategically, how to design growth speedboats for new business. We use a game based approach to take them out of the context of the day to day, to be able to absorb new information in a hands-on, practical way that gets the learning to stick. It’s a serious subject but we don’t let that seriousness get in the way of the learning. It’s outputs we are after, not just another feel good fest.
This Workshop is designed for:
☛ CEO, MD, Department Head, Business Unit Managers and their teams
☛ Teams tasked with finding new areas of growth
☛ Innovation and Disruption teams
This workshop includes:
✓Frameworks and Tools for Business Model Innovation
✓Clear identification of the 24 different Business Models
✓Additional tools for Revenue Models, Differentiation Models and Market Models
✓Case Studies and current real world examples of companies that have innovated their business models
✓Additional resources, reading, blog, references and workbooks
This Workshop delivers:
☛ Clarity about business model innovation in today’s context of change and what to do about it
Over the ages, wars have been waged, and won or lost generally on the basis of one of two things:
- a superior weapon or
- a superior strategy
Being in business is a lot like being in battle. We are competing for customer’s attention and purchase dollars and in the same way as winning a war we have two choices:
- innovate our products and services (weapon) or
- innovate our business model, the way we work (strategy)
Just as smaller battle forces have often prevailed over larger armies with better strategies, so too have many start-ups of the world beaten much larger opponents.
Just think about
- Netflix vs Blockbuster
- Amazon vs Borders, Collins and Angus and Robertson
- Apple vs Brashs, HMV and Virgin Music
Disruption and Disruptive Innovation is all around us at the moment. One way out of it is to invent a superior weapon, a new product and service that takes the world by storm; a gun defeats a bow and arrow most times. But that can be difficult, especially in a Business to Business environment.
Refine your Business Model, not your Product
Business Model Innovation gives us another way. If we can innovate the way our business operates, our version of a superior battle strategy, we can get very powerful results. Uber and Airbnb are often held up as examples of disruptive innovation but two things are very relevant in these two examples:
- Neither of them invented anything, they just innovated the prevailing business model in their industries, and
- Whilst they are usually mentioned in the same breath as being examples of the new sharing economy and a disruptive business model – they actually have different business models from each other
There remains a dramatic opportunity for business transformation, indeed for businesses to disrupt themselves before other competition disrupts them. The amount of time and effort being spent on innovating products needs to be balanced with thinking and acting on innovating the way we operate, that is; we need more time being spent on Business Model Innovation.
Design thinking, Lean Start Up methodology and Business Model Canvas are all being used at the moment in attempts to “solve” the issues businesses are facing from disruption in their markets and competition. Each of these in their own right have value. All of them have specific application:
Design Thinking – new product innovation
Lean Start Up methodology – managing a successful start-up
Business Model Canvas – business model generation
One of the challenges with each approach above for a larger organisation can be in learning each approach and then dealing with all the potential areas of activity that they create. They can become very resource heavy.
Our approach to business model innovation embraces the above but further, works to accelerate progress by providing:
- frameworks as tools of finite choice for people to apply to their own business landscape. This enables breakthrough thinking to be achieved very quickly. Insights are generated immediately.
- the ability for businesses to identify their current business models effectively
- different business model options available to them
- a fun and engaging way to learn about business model innovation and disruption