Paul Broadfoot is a thought leader in entrepreneurial strategy, intrapreneurship programs and disruptive growth strategies to create new markets.

Intrapreneur Program

Intrapreneur Program



This program is all about developing Intrapreneurial capability for results within your organisation.

Some of the issues I see in organisations are:

  • retaining, challenging and channeling your more ‘entrepreneurial’ employees
  • creating an ecosystem where these employees are positive and are launching projects that succeed
  • tapping into these Intrapreneurs you know you must have, so you can get ahead of the changes coming for your market
  • innovating more like a startup whilst leveraging your scale, reach and market access
  • speed up your organisations ability to innovate your business model and launch new high growth business areas

This program is designed to identify, develop and harness your Intrapreneurs for your NEXT growth story?

This program is designed for:

  • Companies that want to invest in some of their highest potential performers; those who are probably not fully focused, empowered and channeled at the moment
  • Companies that want to get more change, more quickly in your best growth interests
  • Companies that want to foster smart risk and innovation

This program delivers:

  • A very high performing team(s) on growth and change agendas
  • Completely new opportunities for your organisation
  • Action and outcomes on disruptive innovation
  • A highly strategic, focused development path for those high potential employees at risk of loss to your organisation


  • Duration: 10 months
  • Format: 1 full day workshop each month with Intraprenuers (generally a group of 10), one off, half day workshop with sponsors on organisational ecosystem required for success
  • Traction: Action plans each month
  • Support: the necessary support to get results including but not limited to additional workshops, mid month call sessions, group and individual mentoring and advisory support
  • Outcomes: New growth projects designed, launched and tested. Yes – this is a high performance program designed to get results within the program as the Intrapreneurs not only develop but they apply what they are learning.

With the waves of change we are seeing, and the opportunities for strong individuals outside the walls of your organisation, there isn’t much time to waste getting this program up and running. You may need to accelerate what’s NEXT.


Below are 4 ways on how to WORK the HOW, to design NEXT

Market Model:

✧ Where is the demand for your product growing most rapidly?

✧ Sales & Communication Model – Does it work well for this growth market as previously or is it better served another way?

✧ What should your mix of Direct Sales, Distributors, Agents, Advertising and Content Marketing be?

The two choices for you to make are:

✧ Should you sell face to face or over the airwaves?

✧ Using either of the above, are you best to communicate directly to your customers or is someone else better positioned to do that?

Business Model:

✧ Is your Business model the best for current times?

✧ Is growth harder than it used to be? Do you feel like your market is changing faster than you are reacting? Then perhaps you need to consider business model innovation.

Differentiation Model:

✧ How do you differentiate from your competitors? If you go to your competitors’ websites do they say the same thing you do? You need to ask, are you truly different? To stand out from the rest you must excel at ONE if these areas: Best Product, Best Customer Experience or Best Price and daylight needs to be a clear second along that ONE dimension.

Revenue Model:

✧ What revenue model should you have? Do your customers want to buy or rent? The rise of subscription models are clear evidence that our markets are less inclined to ownership than they used to be. Are we charging for utilisation or definitive ownership transaction? This is mostly linked to the business model in place but changes can be made.

✧ If you feel like you are not spending enough time engineering future sales growth, it’s a sure sign you need to innovate the HOW as much as the WHAT.


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Innovate like a Startup

Innovate like a Startup


The pace of global change is ageing company lifecycles more rapidly. Innovation focus needs to shift beyond products to the ways that companies operate.

The Business models and Revenue models that new age organisations use are often not that different to the past but are often applied in new ways; enabled by new technologies. When certain “catalysts” are put in place, they drive conversion. Executives, managers and leaders at all levels need to find ways to have the tools to diagnose and structure their NEXT activities to thrive.


This program is designed for:

✓ Companies that want to build a new business area or unit.

✓ This program is about launching a speed boat off the side of the battleship to grow a future based business.

✓ Companies wanting to be proactive about disruption of their industry

This program delivers:

✓ A design plan to build a new growth division or to transform a companys‘ operations significantly.




Build a new Business Unit

Format: 5 Half Day Workshops over 2 – 5 months
Outcomes: New Division, New Business Area Design

We need to build organisations that have future growth capability. If we neglect this for too long, our task becomes harder and poor results endure longer.





Being a large organisation used to help a lot. Investments in assets, access to talent, access to funding would create barriers to entry. This aided with many things including geographic expansion, leveraging large Research & Development budgets towards future breakthroughs and attracting the capital needed to progress company direction.
Large corporations often had first insight to new information. Leaders at these companies today can be great at what they do, but it’s no good being a great captain of a battleship if its getting a bit run down and not sure where to direct it. Sometimes you need speedboats churning off to a new ‘growth island’ destination.

With this information, big businesses are encouraging hanging out at business incubators, co-working spaces, collaboration with start-ups and hack-a-thons. Everybody is talking up efforts on new business models, business transformation and disruption.

Making the right changes that are big enough and fast enough, will be less common, than more common. The reality is there is so much more to do, with limited people able to direct a successful course.

We see this in that Australia is not pulling its weight on innovation. Australia which should be well positioned to create disruption of its own isn’t working. We should have more companies shaking up the top tier. Australia ranks near the bottom of the 30 OECD (Organization for Economic Cooperation and Development) countries on commercialisation metrics. The 2015 Annual Innovation System report from the Office of the Chief Economist in Australia stated only 16% of Australian organisation are innovation high performers and 75% of Australian companies do not have an innovation mindset.


Lean Start-up methodology is one tool companies are using, Business Model Canvas is another. Both of these have tremendous value when applied knowledgeably but they both relay of a creative and empirical approach which can take some skill and resources to manage well.


Our Design NEXT program sets you up as an introduction to these by providing frameworks for immediate insights about your current business model and alternate choices for immediate consideration. Designing the new unit can come quickly and then be further developed in a resource heavy approach once some validation is applied.


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Leadership for Disruption

Leadership for Disruption



The Lead NEXT workshop is designed to give your team an engaging and fun way to learn about Business Model Innovation. The frameworks we provide make strategic thinking very accessible to the attendees and they walk away with three things

  • Frameworks and tools to take back into the workplace for greater strategic thinking to create more future opportunities
  • Practice in using and applying the tools in a fun, engaging hypothetical game (running businesses and making decisions about business model innovation)
  • Embedded experiential learning that sticks better

Businesses with teams responsible for looking for new iterations or breakthroughs to business strategy will love this.

Whether you are developing a team to capture more of their thinking in the workplace, looking to give them a development opportunity or really need to move your business to its NEXT stage – this one day workshop is a great start.

The Lead NEXT program is about tapping into latent talent to get more strategic ideas, more ownership and more results.



✧ One or two day interactive and fun workshop

✧ Join the Amazon, Apple, Netflix or Google Team for a business model innovation adventure

✧ Collaborative learning, team performance and dynamics

Two things most people won’t argue about is that our workforces are busy and that our markets and companies are being influenced by technology change. For these reasons one thing many organisations are trying to do is retain and better ‘tap into’ their current talent bank. When things are changing rapidly, we need more input from all of our teams, especially the ones closest to technology change and customers.


One of the catchcry’s at the moment is – ‘lets disrupt ourselves before someone else does’.

It can be difficult for many of those involved in that discussion to adequately define that statement and even harder to turn that into actionable insights.

There are some helpful methodologies like Lean Start-up methodology (being used now in companies of all sizes) and Business Model Canvas. This workshop introduces some of the concepts in these approaches but predominantly focusses on Business Model Innovation frameworks to get rapid insights. For example, workshop participants will easily be able to recognise different business models. The will get insights like, ‘yes everyone talks about Uber and Airbnb when they talk disruption, but do you realise they have different business models.’

By using well-known companies whose journeys are relatively public, as case studies and protagonists, in our workshop, we can identify some of the key strategic decisions they have taken over their Business Model Innovation lifecycle. The workshop participants learn faster in this context because they are highly engaged and make strategic decisions and then get feedback on them. Once the models are more familiar they are able to think more clearly about their own organisations. Change may or not be high on your agenda but this workshop is about equipping the team to be high performance in the strategic thinking stakes.

They love it

The Organisation benefits from motivated, engaged strategic thinkers returning and who knows , maybe they’ll disrupt themselves before someone else does.



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