Tag Archives | Disruption vs innovation

Photo by Sawyer Bengtson on Unsplash

Innovation is not enough

If you are looking for “What’s Next” in your business growth strategy, you no doubt currently using, or at least considering, innovation a key tool for input into that. But innovation is not enough to reliably lead to a breakthrough disruptive strategy. We only seem to be doing innovation and not really working on doing […]

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Disruption vs Innovation - different feeling!

Why its time for a disruption bungee not an innovation hang glide

Innovation and disruption – not the same thing   Innovation’s goal is a better product at launch If you want innovation, listen to your customer Disruption’s goal is a better business model at launch If you want disruption, lead your market somewhere new   Taxi Rides This means that if we had interviewed passengers after […]

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