If you are looking for “What’s Next” in your business growth strategy, you no doubt currently using, or at least considering, innovation a key tool for input into that. But innovation is not enough to reliably lead to a breakthrough disruptive strategy. We only seem to be doing innovation and not really working on doing […]
Tag Archives | Disruption vs innovation
Why its time for a disruption bungee not an innovation hang glide
By paulbroadfoot on March 12, 2018 in Blog, Business Model Innovation, Business Strategy, Business Strategy Workshop, Disruption, Disruption Strategy Workshop, Disruptive Innovation, Disruptive Strategies, Innovation, Market Innovation, Strategy
Innovation and disruption – not the same thing Innovation’s goal is a better product at launch If you want innovation, listen to your customer Disruption’s goal is a better business model at launch If you want disruption, lead your market somewhere new Taxi Rides This means that if we had interviewed passengers after […]