About

paulPaul Broadfoot is an expert in what to do NEXT to achieve sustainable growth in the face of market change.
He has honed an approach to business growth improvement, developed from analysis of business disruption utilising a proprietary business model and revenue model assessment tool.

After years in corporate life he grew tired of the lack of real conversations about business improvement. He instead started his own firm and sought to work with companies that were serious about the need to change. Paul works with a select group of clients that are determined to improve and for these he runs growth strategy programs. In addition to this, Paul speaks at conferences and events to get people thinking differently about future business for their roles and their organisations, inspiring them to act.


Paul’s background is quite different in that he is as comfortable developing strategy as he is talking through financials. He has an MBA from the University of Chicago – renowned for their economic and financial rigour and actually has a Chemical Engineering degree too. His GPA in the MBA was 4.0 (a perfect score)

The most unique part of Paul’s intellectual property are the frameworks he has created to classify, diagnose and then harness growth enablers and catalysts.

The foundations for a lot of his intellectual property is grounded in economic and behavioural economic theory that is adapted and applied to practice in the real world

We are not researchers but we love research. We take great research and bring it into practice.

We love nothing more than someone coming back to us and saying “hey it worked”, we smile (because we know it does) and say “well done for having a crack”, (because that is the secret). Then we say – “keep going”.

A few things we believe

  • that we need to innovate the way we work as much as we innovate our next products
  • that the rate of change right now, catalysed by technology, is something our current generations have never seen before
  • that “normal” businesses can take lessons from disruptors to future proof themselves

A few things we live by

  • that there is always a way to win and get results
  • that great service is too rare
  • that most businesses stop short of the depth of thinking required to be top performers

A few things we are good at

  • thinking deeply about change and then delivering NEXT steps for growth
  • giving people frameworks and tools to diagnose, classify, learn and then act
  • facilitating through noise to get direction
Sound Good? Contact Paul today