Are you discounting the impact of disruption? Sometimes it’s really hard to envisage the full impact of what we first see as small changes. And, even when we see clear evidence that something significant may be going on, we are pretty good at dismissing and explaining away the risks. Any one risky scenario of future […]
Innovation and disruption – not the same thing Innovation’s goal is a better product at launch If you want innovation, listen to your customer Disruption’s goal is a better business model at launch If you want disruption, lead your market somewhere new Taxi Rides This means that if we had interviewed passengers after […]
