Its usually quite hard to decrease costs fast enough and far enough to compensate for a revenue slide. In the situation where there is a rapid revenue shock to your business, there isn’t time to wait until your current market recovers. What you need to do is find new revenue as fast as you can.
Tag Archives | create new markets
Disruptive innovation growth strategies (6 min video)
Garage Gigs for Growth (#5) This weeks Garage Gig for Growth provides a framework for understanding the difference between different disruptive innovation growth strategies. It’s a powerful way to think about your growth strategies and the potential for future competition in your market. Disruption and innovation are overused terms and often mentioned together as […]
FAST-Hacks for Disruptive Strategies
FAST-Hacks for Disruptive Strategies When Amazon decided to acquire Wholefoods and plunge into bricks and mortar food retail… When Netflix decided to invest billions in becoming a content creator instead of just a distributor… When McDonald’s Australia launched McCafe in a world first… When Starbucks moved from coffee wholesaler to retailer… When IBM moved from […]
A very important fourth type of innovation (3 min video)
Garage Gigs for Growth (#3) There are different types of Innovation. Australia for years now has been obsessed with Company Innovation, working to make things more optimised and efficient in an effort to drive costs lower. Finding new ways to take labour out of the product and service offering has been a national sport. […]